Case Study - Nagish
How We Grew Organic Traffic by 20K/Month for an Accessibility Startup
The Job Ahead of Us
Our client builds AI-powered accessibility tools that help deaf and hard-of-hearing individuals.
When they approached us, they didn’t have a website. Our job was to build everything from the ground up, starting with the site itself and extending across content, SEO, and a strategy for long-term visibility.
Despite the strength of their product and the growing need for inclusive technology, they had no digital foundation to support organic growth.
Our goal was clear: turn their online presence into a true source of authority, grow traffic beyond their brand name, and establish credibility in a sensitive and underserved niche.
Working withing the Niche
Working in the accessibility space requires more than just keyword targeting.
Every topic we covered and every phrase we used had to reflect the nuance of how this community communicates, searches for help, and chooses the technology that fits their daily needs.
At the same time, we weren’t just entering a niche. We were building it.
Most people weren’t searching for this specific product yet, because many didn’t know something like it existed. With little existing search volume, we focused on creating educational content that would generate demand over time.
How We Solved It
Built the Website with SEO and Accessibility at the Core
We fully designed and built a website while making sure these important elements were taken care of:
A clear site architecture
Fast load times and technical SEO foundations.
Accessible, mobile-friendly design aligned with best practices for screen readers and captioning tools.
Conversion-focused layouts, including site-wide CTAs, side banners, and prominent buttons designed to guide users toward sign-up and product exploration.
Keyword Research Grounded in Real User Needs
The next step was identifying the questions people were asking about communication access, real-time captioning, and inclusive tech, and then mapping those topics to search intent.
We combined this with technical keyword research to build a list of both informational and product-adjacent terms, with the end goal being to establish the client as a trusted source in a space with limited existing search demand.
Structured Content Around Intent, Not Volume
The client wanted content that could do two things:
Raise awareness and provide real value to the deaf and hard-of-hearing community.
Promote their product and explain its unique benefits to potential users.
But we knew from experience that mixing these goals in a single article usually backfires. When educational and commercial intent are bundled together, Google struggles to understand the page, which can negatively impact rankings.
To solve that, we proposed a split strategy from the start:
General awareness content focused on broader topics relevant to the deaf and hard-of-hearing community. These pieces were written to inform, not sell.
Product-focused content that directly addressed how the tool works, who it’s built for, and what makes it different.
This strategy helped us grow topical authority while also driving qualified traffic to product-related pages.
Reached International Clients with Multilingual Content
Once the split strategy was in place, we focused on execution.
Every article had a clear purpose, a single intent, and was tied directly to either educational value or conversion – never both at once.
We wrote high-quality content grounded in empathy, clarity, and real-life usefulness.
Topics were rooted in actual communication challenges faced by deaf individuals, educators, and accessibility advocates. We avoided oversimplified language, focused on concrete examples and comparisons, and linked between related content without forcing the product into places it didn’t belong.
Built a Brand-New Website Designed to Convert
Over time, our focus shifted.
As brand awareness and product demand grew, we began phasing out purely community-based content and prioritizing articles that could highlight the value of the product or directly support conversions, such as comparison pieces, guides, and curated listicles.
This evolution allowed us to keep ranking for relevant queries while making the content more commercially impactful, without losing its connection to real user needs. It also created clearer pathways for users who were already looking for a solution.
Using TOFU Assets to Capture High-Volume Traffic
As part of the broader content strategy, we also created top-of-funnel landing pages designed to attract large volumes of relevant search traffic.
One page built for this purpose was a free online hearing test, created to deliver immediate value and attract high-intent search traffic.
The hearing test page was optimized for accessibility, clarity, and performance. While the test itself served as a helpful entry point for users curious about hearing loss, its deeper function was to raise awareness, build trust, and bring new users into the ecosystem.
Building Authority Through Ongoing Link Outreach
To support the content strategy, we ran consistent link outreach to build authority in a space with limited high-quality coverage.
We focused on relevance and quality first and foremost. These links helped validate the brand in the eyes of both users and search engines, which helped support the topical authority we were building through content.
This steady off-site work made it easier for new pages to rank faster and positioned the site as a credible source in a highly specific space.
The Results
Traffic grew from near-zero to 20,000+ organic visitors per month in just six months.
The majority of growth came from non-branded searches, including long-tail, informational, and solution-aware keywords.
Product awareness increased significantly, with more qualified traffic landing on conversion-optimized pages.
The organic momentum also contributed to broader recognition: the company secured multiple FCC certifications and closed a significant round of funding shortly after launch.
Why Our Strategy Worked
At GSD, we always aim to build everything around clarity and purpose.
The new website we built for the client gave us a solid technical foundation, improved accessibility, and created space for both education and product messaging to exist without competing.
We gave every page a specific job. Informational content answered real questions from the deaf and hard-of-hearing community, while product content explained the tool and guided users toward action.
As the brand matured, we gradually shifted focus toward product-driven content. The original separation remained useful, but the strategy evolved to prioritize pages that could directly support conversions without sacrificing relevance or trust.
The result is a site that brings the right people to the right content and gives the client a setup that can grow with them over time.
"Get Stuff Digital helped us go from an early-stage startup with no SEO strategy to a leader in our space. They improved our site, drove tens of thousands of monthly organic visitors, and turned SEO into a growth engine. Two years in, they’re still a key partner in helping us scale."
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