Keyword Research SERVICES
Steal Your Competitors’ Traffic & Rank #1 With Data-Driven Keyword Research
Identifying the terms and phrases your target audience uses to search for information, products, or services is the necessary step in getting traffic to your website.
Our keyword research services will help you match your offerings to how people search for them and get your business to be among the first ones to show up in search results.
Attract More Targeted Traffic and Discover What Your Competitors Rank For
With the right keyword research, you can target keywords that help you attract high-quality traffic from people likely to convert into leads and customers.
By analyzing your competitors' keywords, we'll also discover what keywords your competitors rank for that you don't, revealing their weaknesses and creating opportunities for you to overtake them in search results.
Our dual approach to keyword research will help you understand what your audience is searching for, give you insight into their thought process, and help you create a strategy that maximizes your conversion rates.
Expand Your Reach Across the Funnel
Targeting the right keywords will attract people in various stages of buyers’ journey, and it will expand your reach and brand awareness across the funnel:
Top-of-funnel (ToFu) keywords:
Target users who are in the early stages of the research and could be interested in your product or services in a broader scheme of things. These keywords are typically more general and, therefore, attract the most traffic. However, depending on your niche, they are probably competitive (a lot of other brands write about the same subjects) and have the lowest percentage of conversions.
Middle-of-funnel (MoFu) keywords:
Focus on users who are actively comparing solutions and evaluating different options. These keywords are more specific and often reflect a stronger intent to purchase.
Bottom-of-funnel (BoFu) keywords:
BoFu keywords are targeted at users who are ready to make a final decision and purchase. These particular keywords often include terms like "buy," "discount," or "review" and are directly related to your product or service.
Our Proven Process to Find the Most Profitable Keywords for Your Business
We understand that keyword research requires critical thinking. The right keywords are easy to find; one just needs to know where to look.
That’s why we approach keyword research services on multiple fronts, using a combination of advanced tools, industry research, and an understanding of our client's brands and target audiences
Our goal is to find keywords that will drive traffic. So, when choosing the right keyword, we account for many factors, including keyword difficulty, potential to drive traffic, and how well it resonates with our clients' brands.
Our keyword analysis process includes the following:
Market Intent Analysis
Identifying the exact terms people use to search for your products or services
Using Keyword Insights to categorize keywords by user intent
Understanding how search patterns differ across your entire market space
Data Collection
Using Ahrefs to gather precise metrics: search volume, keyword difficulty, traffic potential
Analyzing both local and global search volumes to understand market reach
Evaluating traffic potential to estimate realistic visitor acquisition goals
Using Google Search Console to analyze your website's current keyword performance
Using Keywords Everywhere to uncover related search terms and verify search volumes
Performing competitive gap analysis to find keywords your competitors rank for
Growth Opportunity
Mapping
Finding high-potential keywords with manageable competition levels
Discovering untapped market segments through long-tail keyword variations
Identifying quick wins where low difficulty meets high traffic potential
Funnel Stage Alignment
Mapping keywords for each stage of the buyer journey (ToFu, MoFu, and Bofu)
Differentiating educational content keywords from transactional search terms
Ensuring coverage across all stages: from initial research to final purchase decision
Example of detailed keyword research we do for our clients
Schedule a discovery call and take control of your SEO today.
"Get Stuff Digital drove real growth for our business, improving search rankings and organic traffic. Their data-driven approach and deep expertise turned around our site when we were losing traffic fast. If you’re looking for an SEO partner that delivers measurable results, I highly recommend them."
Broadlume, a Cyncly company
Faq
Frequently Asked
Clearly Answered
What is the difference between short-tail and long-tail keywords?
The difference between short-tail and long-tail keywords lies in the type of traffic they aim to attract to the website. Short-tail keywords are broad, more general terms with high search volume. On the other hand, long-tail keywords are more specific phrases with lower search volume but a much higher potential for conversion.
For example, “shoe” would be a short-tail keyword, while “best running shoes for flat feet” can be a good example for a long-tail keyword. A thorough keyword research aims to cover both categories on your website.
How often should I update my keyword research?
The answer to this question depends on your niche; no two websites are the same. Generally speaking, people's behavior often changes based on current global or local events and popular trends, as do the keywords they use to search. Some niches are more stable, while others can drastically change in just a few weeks.
Ideally, a keyword research agency determines the period in which you should review and update keyword research based on available data. Still, doing it at least once a year or whenever you launch a new product or campaign is generally recommended.
Can keyword research help with content creation?
Absolutely! In fact, keyword research is an essential component of content creation. It provides valuable insights into the topics and questions your target audience is searching for and helps create relevant and engaging content.
How long does it take to see results from keyword research?
Keyword research is often part of a broader strategy to increase website traffic, and achieving the right results depends on multiple other SEO methods and their execution. If the SEO strategy is consistent and well-executed, it usually takes a couple of months to notice tangible results from keyword research.
Let’s Grow Together!
Your Success Starts Here_