CRO
Optimize Your Website for a Higher Conversion Rate
Turn clicks into profit. Get more sales from your website traffic with our proven CRO tactics.
We use a data-heavy approach to identify precisely where your visitors drop off and transform those exit points into conversion opportunities that drive measurable results.
Make the Most Out of Your Website Traffic with Conversion Rate Optimization
We know that getting traffic to your website is only one step on the road to conversion. That's why we focus on the user's journey to identify and remove the barriers preventing users from completing desired actions
Our CRO toolkit reveals exactly where users get stuck and shows us precisely how to improve their journey. We optimize for both mobile and desktop experiences, ensuring every visitor has a seamless path to conversion regardless of their device.
By making all the steps between clicking on your website and converting as intuitive and engaging as possible, we ensure that your content and CTAs match how people actually browse and lead them to convert naturally.
Our Approach to CRO
Click rate optimization is all about understanding how people interact with your site. Every visitor comes with intent, but whether they take action depends on how clearly and intuitively that intent is met. Are they finding what they expect? Is the next step obvious, or do they hesitate? We break this down by analyzing user behavior during the time they spend on your website.
Data-Driven Analysis
We use tools like GA4, HotJar, SmartLook, and Microsoft Clarity to track exactly how users navigate your site
Heatmaps reveal which elements attract attention and which get ignored completely
We identify traffic sources that bring high-quality visitors who actually convert
Exit page analysis shows exactly where potential customers abandon your conversion funnel
Session recordings expose user frustration points that analytics numbers alone can't reveal
Device-Specific Optimization
We analyze your traffic split between mobile and desktop to prioritize improvements where they matter most
For mobile, we create thumb-zone navigation that matches how people naturally hold their phones
Touch targets are enlarged to prevent misclicks that cause user frustration
Forms are simplified for mobile, removing unnecessary fields that cause abandonment
Load times are optimized for cellular connections to prevent bounce rate spikes
Strategic CTA Placement
We place conversion elements in the F-pattern - the natural eye movement path across the top and down the left side
Button size, color contrast, and surrounding white space are all calibrated for maximum visibility
We eliminate competing calls to action that cause decision paralysis
Micro-conversion points guide users naturally toward ultimate conversion goals
Industry-specific placement variations are tested based on your unique audience behavior
A/B Testing
We identify your highest-impact pages and test variants against specific conversion goals
Small changes to headlines, images, and button text often yield surprising conversion improvements
We maintain your brand voice while experimenting with different psychological triggers
Clear hypothesis testing ensures we can explain exactly why winning variants perform better
Multi-variant testing identifies powerful element combinations that single tests would miss
Conversion Path Cleanup
We remove unnecessary form fields that cause abandonment and focus on capturing essential information
Page load speed optimization prevents impatient visitors from leaving before conversion
Trust signals and social proof are strategically placed at decision points to reduce hesitation
Friction points are systematically identified and eliminated throughout the entire conversion path
Clear next steps at every stage guide users naturally toward completion without confusion
Beyond Clicks: CRO That Turns Attention Into Action
Our approach is data-heavy, but the results are crystal clear.
That's why we refine your messaging, layouts, and CTAs to ensure visitors immediately understand what they can get and how to get it. This isn't just about getting more clicks; it's about making every click count.
Schedule a discovery call and take control of your SEO today.
"Get Stuff Digital drove real growth for our business, improving search rankings and organic traffic. Their data-driven approach and deep expertise turned around our site when we were losing traffic fast. If you’re looking for an SEO partner that delivers measurable results, I highly recommend them."
Broadlume, a Cyncly company
Faq
Frequently Asked Clearly Answered
What is conversion rate optimization (CRO), and why does it go alongside the SEO?
CRO refers to the practice of fine-tuning your website with the goal of increasing the percentage of visitors who take a desired action, such as buying a product or signing up for a newsletter. This process is essential to SEO as it focuses on making tangible results and capitalizing on your website traffic and domain authority.
How do you identify barriers that prevent users from converting on my website?
Gut feeling is our biggest ally on this one. We put ourselves in the position of potential users and ask ourselves questions like “Would I convert from this article?” or “Would I click on this?” To verify our hypotheses, we use a combination of website analytics, user testing, and heatmap analysis to see if your CTAs are visible and strategically placed and how to make the whole conversion process simpler.
What specific CRO strategies do you apply to improve conversions?
It's like cracking the code to a vault. We try out different page elements, simplifying forms, updating landing pages, and various calls to action. We know what works generally, but we experiment with these and conduct A/B testing until we can measure significant improvements and create a CRO that is tailored to your website and user experience.
How quickly can I expect to see results from your CRO efforts?
Results can vary depending on your website, the level of changes we need to implement, and your targeted niche. Sometimes conversion problems run deeper than click rate optimization and might require revision of your content and marketing approach, but CRO often shows noticeable improvements immediately.
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