Case Study - Cyabra
How We Diversified Traffic and Built Authority Beyond Branded Searches for a B2B Tech Company
The Starting Point
Our client, a social media threat detection company, approached us with a clear issue.
While their technology and solutions were industry-leading, their online presence wasn’t reflecting that strength.
Their website was outdated, lacked technical SEO foundations, and wasn’t driving meaningful non-branded traffic. Most of their organic visitors came through brand-related searches, making them too reliant on existing awareness.
The task was clear: diversify traffic, strengthen topical authority, and expand their reach to new audiences.
The Challenge We Had To Overcome
The niche itself presented a unique challenge.
To stand out, we needed a content strategy that would position the client as a go-to resource for businesses searching for cutting-edge social media threat detection solutions.
We had to:
Develop highly specialized, BOFU content that could convert qualified leads.
Expand beyond brand-dependent traffic to drive awareness at every stage of the funnel.
Create original, expert-level content to earn Google’s trust and establish authority in a narrow field.
How We Solved It
Complete Website Redesign & Redevelopment
We started by building a fully redesigned and redeveloped website with conversion optimization and technical SEO baked into every stage
The new site was structured around:
Fast load times and clean code for smooth indexing
Clear navigation and conversion-focused UX
Dedicated landing pages for key solutions and services, each optimized for relevant high-intent keywords
Keyword Research Grounded in Real User Needs
We performed a competitor analysis to understand how others in this niche were driving traffic and conversions.
This was paired with advanced keyword research, where we:
Identified underserved informational and transactional queries.
Mapped keywords to both the TOFU (top-of-the-funnel) and BOFU (bottom-of-the-funnel) stages.
Pinpointed content gaps where we could outperform competitors.
We Built a Strategic Content Plan
Based on our findings, we created a content plan designed to achieve two goals:
Diversify organic traffic beyond branded queries.
Position the client as a leader and problem-solver within the threat detection space.
The plan balanced educational content (raising awareness) with conversion-driven topics targeting niche-specific, high-intent searchers.
We Created Authoritative Content That Converts
We produced highly specialized, in-depth content designed to position the client as a leader in the social media threat detection space.
Our focus was on building topical authority by addressing industry-specific pain points and creating original insights that competitors lacked.
Every article was crafted to not only educate but also strategically lead visitors towards conversion points. The strength of this content was quickly recognized by Google, as several of our pieces earned featured snippets for key niche-related queries, which is a clear indicator of trust and authority within this competitive space.
The Results We Achieved
Successfully diversified traffic away from brand-heavy searches.
Significant increase in non-branded organic traffic.
Strengthened the client’s position as a leader in their space through expanded topical authority.
Why Our Strategy Worked
We succeeded because we combined deep niche research with a laser-focused content strategy.
By addressing real questions in the market and providing high-quality answers, we built trust and authority.
The result of our efforts was sustained organic growth and a stronger market position in a competitive and specialized niche.
"Get Stuff Digital provided valuable guidance in shaping our content strategy and enhancing our online presence. Their expertise in SEO and broader marketing insights helped us refine our approach and reach our audience more effectively. We appreciate their strategic perspective and the clarity they brought to our digital efforts."
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