Case Study - Akooda
How We Established Steady Organic Traffic Growth for a Small SaaS Startup Competing with Tech Giants
The Starting Point
Akooda, an ambitious SaaS startup in the enterprise search and knowledge management space, came to us with a significant challenge.
Despite having powerful technology and a clear value proposition for enterprises struggling with information silos, Akooda faced significant visibility challenges.
Ultimately, our strategy worked. In just nine months, the site reached over 6,000 monthly organic visitors, and their products have consistently exceeded sales expectations.
David vs. Goliath
As a startup in a highly competitive niche, keywords related to "knowledge management" and "enterprise search with AI" were dominated by established industry giants.
Dedicated enterprise search solutions (Elastic, Coveo, Algolia)
Major workplace platforms (Microsoft SharePoint, Google Workspace)
Knowledge management tools (Notion, Confluence, Guru)
Document management systems and collaboration platforms
Akooda had an innovative product but faced the classic early-stage SaaS dilemma:
Minimal brand recognition
Negligible organic traffic (they only had direct searches from people already aware of their product)
Limited marketing budget
Competing in a space with over 100 well-funded players
Highly competitive keywords like “enterprise search software” and “AI-powered knowledge management”
Build authority from scratch
Attract decision-makers from enterprise-level companies
Create content that genuinely stood out from the sea of generic blog posts
And eventually, become a recognized name in the space
The Challenge We Had To Overcome
The market landscape was crowded, with every competitor pushing similar narratives about productivity, AI, and search efficiency.
Akooda’s challenge was twofold:
Break through the noise with genuinely valuable insights.
Position themselves not as another option but as a better, clearer, and fresher alternative.
How We Solved It
Strong Technical SEO Foundation
Before scaling content, we made sure the foundation was solid:
Cleaned up the technical structure of the website
Optimized robots.txt, canonical tags, structured data, and internal linking
Improved metadata to better reflect user intent
Streamlined page speed and mobile experience to ensure Google could crawl and rank the site effectively
Deep-Dive Competitor Analysis & Blue Ocean Content Mapping
Instead of chasing the exact keywords where competitors were already dominant, we carved out Akooda’s own blue ocean strategy.
We analyzed hundreds of competitor pages, identifying shallow content and gaps in logic or depth.
We built a keyword and topic map spanning broad exploratory terms to solution-aware queries directly connected to Akooda’s features.
We identified underserved queries like “how to centralize data across SaaS tools” and “ways to improve enterprise search relevance with AI.”
This allowed us to bypass head-to-head battles and win long-tail, high-intent searches where competitors were absent or underperforming.
Thoughtful Content Production with Original Insights
We produced over 70 high-quality articles designed to follow Google's EEAT guidelines and deliver genuinely helpful content.
Every post delivered:
Deeper analysis than the average competitor blog
Practical frameworks for enterprise decision-making
Executive-level language that addressed real concerns of CTOs, CIOs, and RevOps leaders
Original insights on enterprise data silos, search relevance, and internal data democratization
We structured a clear content funnel that guided readers from general awareness to specific solutions, with each article naturally leading to the next step as they moved from understanding the problem to recognizing Akooda as the answer.
This wasn't content written to "tick SEO boxes." It was content designed to build trust, deliver value, and position Akooda as an authoritative voice in the space.
Visual Assets & Conversion-Centered UX
We paired our written content with:
Custom visual assets that simplified complex concepts like internal search architecture, data flows, and AI relevance scoring.
Strategic banners and CTAs placed within articles, not as distractions but as natural next steps, guiding readers toward Akooda's demo pages or relevant solutions.
On-page CRO optimizations to turn passive readers into active prospects.
This approach allowed us to capture attention at every stage of the buyer's journey, moving users seamlessly from insight to interest.
Targeted Link Building & Organic Mentions
With virtually no budget allocated for link building, we focused on strategies that didn’t rely on paid backlinks to build authority.
Our approach focused on making the most out of organic opportunities:
Secured a handful of selective, high-authority placements that carried real weight, even without large-scale outreach.
Earned organic mentions by consistently producing high-quality content that naturally attracted citations from relevant sources.
Strengthened the entire domain through effective internal linking, making sure every page contributed to overall site authority and discoverability.
This lean but focused approach allowed us to build credibility and improve rankings, even without heavy investment in backlink campaigns.
The Results we achieved
From zero to approximately 800 organic visitors/month in a market where even small wins are hard to come by
A steady increase in non-branded search traffic, reducing reliance on direct and referral traffic alone
Increased recognition among enterprise decision-makers, as our content began surfacing for important buyer queries
Secured several high-quality leads, proving that our funnel was not only bringing traffic but also interested prospects
Why Our Strategy Worked
Our success with Akooda came from discipline, depth, and strategic focus.
Rather than chasing quick wins or shallow growth hacks, we:
Played the long game with deep, valuable content
Created a tailored funnel for B2B executives, respecting their research processes
Built topical authority by addressing enterprise pain points in a way that competitors simply weren’t
With a limited budget but a clear, well-executed plan, we helped Akooda step confidently into a crowded market and lay the foundations for sustainable growth.
This case proves that even in highly competitive SaaS markets, smart, well-executed SEO and content strategies can deliver meaningful, long-term impact.
"Nik was the first call when we needed to boost Akooda’s online presence. His hands-on approach, deep strategic thinking, and dedication make him feel like an extension of our team. He’s not just an SEO expert - he’s a true partner invested in our long-term success."
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