case study - MMM
From Zero to 6,000 Monthly Visitors and over 60 products sold per month in Under 9 Months: How We Built Authority and Trust in a Competitive Health Niche
The Starting Point
Our client operates in the e-commerce space, specifically within the women’s intimate health niche.
This presented a unique challenge, as we had to strike a balance between being factual, precise, and informative while also making sure that their products were positioned effectively for conversions.
Ultimately, our strategy worked. In just nine months, the site reached over 6,000 monthly organic visitors, and their products have consistently exceeded sales expectations.
Our Approach
Building a Website and Setting Up SEO Foundations
First, we built an SEO - optimized website from scratch, following best practices in UX and CRO to create a seamless, conversion-focused user experience.
This also included full mobile optimization, ensuring that mobile users enjoyed the same fast and intuitive journey as desktop visitors.
Before producing content, we carried out an in-depth competitor analysis and keyword research to better understand the behaviors and needs of the target audience within this niche. This research allowed us to design a highly targeted content strategy aimed at answering customer pain points and matching search intent at every stage of the funnel.
To align the website’s flow with user behavior, we mapped out user journey funnels and embedded strategic CTAs throughout the content we produced. These CTAs were placed to guide visitors through educational materials and lead them toward meaningful conversion actions.
In addition, we implemented advanced tracking across the website and the WooCommerce platform, allowing the client to monitor clearly how organic traffic translated into sales and conversions.
Building Authority in a Highly Regulated Niche
The healthcare niche is distinct from others because authority is a much larger ranking factor.
Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) framework is particularly strict when it comes to medical and health-related content, meaning websites that offer advice or sell products that impact personal health are subject to more rigorous evaluations.
The client already had an established social media following, which helped drive initial traffic to the website. We used this as a starting point, but the real challenge was turning that visibility into lasting authority.
We used their social media presence to boost brand awareness and highlight their expertise as doctors. They shared educational posts and professional insights and interacted with their audience, which strengthened their credibility with both potential buyers and Google.
Since search engines consider external signals when evaluating authority, this active social presence served as an additional trust factor, helping establish the client as a legitimate expert in the field.
To build authority systematically, we focused on topical relevance and published well-researched, factual, and engaging articles on a consistent basis.
Over time, this allowed us to steadily expand the website’s footprint in search results, growing from zero to over 6,000 monthly visitors within nine months.
Why Trust and Social Proof Matter
While expertise is a good way to let Google know that content is factually accurate, trustworthiness reassures customers that the products they are purchasing are both safe and effective.
People naturally rely on the experiences and recommendations of others when evaluating products, especially in sensitive areas like intimate health, so positive testimonials help build confidence and signal that the brand is reliable.
For Google, this trustworthiness signals authority, which helps content rank higher.
How We Went About Writing Content That Naturally Positions the Product
For a niche as sensitive as women’s intimate health, content had to be both highly informative and structured to naturally guide users toward the client’s products.
Our approach consisted of a strategic blend of education and marketing, so that the articles we wrote didn’t just target keywords but provided real value to readers.
Keyword research was important for structuring our content, but we prioritized natural integration over keyword stuffing. We focused on answering the real questions users had and presenting information in a natural flow that aligned with the user’s journey.
When crafting content, we followed a progression designed to move the reader from general awareness to product consideration, and it consisted of 3 steps:
Articles started with informative, research-backed content that addressed broad questions related to women’s health.
Content then moved into more specific discussions about common concerns, subtly aligning them with the client’s product offerings.
Finally, the product was introduced as a natural solution, not through aggressive sales tactics but as an answer to the needs identified earlier in the article.
This approach made content feel less like a sales pitch and more like a natural path to a solution, which paid off and helped our client exceed their sales expectations.
The Results We Achieved
Within nine months, the website grew from 0 to over 6,000 organic visitors per month, with the client’s products continuing to sell month after month.
This is our strategy summarized in 4 steps:
A consistent content strategy that built topical authority.
A focus on EEAT principles.
Use real customer reviews to build credibility and increase conversion rates.
We structured each article in a way that it naturally directs the visitor towards the product our client is selling.
"This SEO team is the best investment for your business. The team members managed to skyrocket my website traffic in a very short time. I own a business with only two products in a very narrow niche, yet my website received over 7,000 visits in the first six months. I highly recommend them for their expertise, kindness, and dedication!"
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