case study - Bizrent
How We Took a Leasing & Rental Company from Scratch to 55+ Leads Per Month
Where We Started
A year ago, our client approached us with a big challenge.
They had launched a car rental and operational leasing company in a market filled with established domestic and international brands. Their website provided no value, had no authority, had no traffic, and generated no leads.
We needed to find a way to break through fast, but spending on paid ads alone wouldn't cut it. Competitors already had deep pockets. We had to find a smarter way to stand out.
The Challenge We Faced
We carefully studied the competition
Most car rental websites followed the same formula: simple booking pages, pricing, promotions, and very little else.
Only a few of them provided some scarce information or guidance about operational leasing, long-term rentals, or lease-to-purchase options - despite these being complex decisions requiring significant investment from customers.
Instead of fighting for visibility on overly crowded search terms, we decided to build something entirely different - a website focused on clearly answering the questions customers actually asked, but no one answered.
How We Solved It
We Built a Brand-New Website Designed to Convert
We didn’t just tweak their existing site - we started fresh.
We built a completely new platform designed specifically for SEO, clear navigation, and conversion-driven user journeys:
Each core service (Short-term rentals, Operational Leasing, and Lease-to-Purchase) received clearly structured, SEO-focused landing pages.
We designed the site to be lightweight, fast, and fully optimized to ensure smooth indexing and a great user experience.
The goal wasn’t just traffic - it was conversions. So, we integrated strategic funnels and CTAs that guided visitors toward the client's primary conversion channel: their booking and reservation app.
We Built the Strategy: SEO, User Intent, and Market Insights
With the website foundation in place, we focused on eliminating risk before launching content production.
We conducted a full SEO and competitor analysis to uncover how others in the market were addressing leasing-related topics and found that most competitors weren’t leveraging content marketing in a meaningful way.
We then mapped keywords against key stages of the user journey (informational, commercial, and transactional) to ensure the content would not only attract traffic but convert.
In parallel, we performed demographic research to better understand how decision-makers in this niche search for solutions, which helped us align the content with their behaviors and expectations.
This strategic groundwork gave us the clarity to create content that would outperform the market and move prospects smoothly through each conversion funnel.
Created Content That Set a New Industry Standard
We quickly realized the market lacked genuinely helpful content, even on topics competitors briefly touched.
Potential business clients, especially those interested in operational leasing, wanted to know things like:
"What's the real cost of operational leasing?"
"When is leasing better than buying vehicles?"
"What type of leasing contract fits my business best?"
Competitors offered basic information at best, often leaving readers more confused.
We filled this gap using a Blue Ocean Strategy, creating clear, detailed, genuinely helpful articles that answered these critical questions better and more thoroughly than anyone else.
We filled this gap using a Blue Ocean Strategy, creating clear, detailed, genuinely helpful articles that answered these critical questions better and more thoroughly than anyone else.
We explained each leasing type clearly - pros and cons, financial implications, and hidden costs.
We published targeted vehicle recommendations for specific business needs (e.g., best fleet vehicles for small businesses).
We openly compared leasing, short-term rentals, and purchasing, clearly highlighting the practical benefits and limitations.
This wasn't generic SEO - it was problem-solving content built around customer needs.
We Reached International Clients with Multilingual Content
We noticed many interested businesses operated internationally.
English, effectively broadening our audience and capturing valuable international business leads alongside domestic ones.
Built a Brand-New Website Designed to Convert
Traffic alone wasn't enough. We ensured every visit had a clear next step:
Articles naturally guided readers to request leasing consultations or directly access the client's reservation app.
Each content piece aligned with readers' stages - from initial curiosity to decision-making.
This structured journey consistently turned casual visitors into qualified leads far more effectively than traditional ads.
The Results we achieved
Within 12 months, the new website delivered clear, measurable business outcomes:
Over 2,500 consistent monthly organic visitors - significant for a niche dominated by established brands.
On average, 55 high-quality leads monthly directly from organic content, outperforming previous paid campaigns.
Secured several major B2B leasing contracts directly from our trust-focused content.
Ranked as the top authority for operational leasing terms on Google and in AI-driven search answers.
Today, the client has become a trusted resource rather than another price-focused rental provider.
Why Our Strategy Worked
We succeeded because we chose education first - building trust long before asking for a sale:
We directly answered customers’ most pressing concerns.
We created comprehensive topical authority, clearly positioning our client as trustworthy.
We connected educational content clearly to conversions.
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